Founder of YAROK Haircare
Mordechai Alvow is an editorial stylist and the founder of YAROK Haircare, a budding, botanically based line of restorative hair care.
YAROK represents the convergence of Mordechai's global perspective, his intuitive styling approach and his ongoing quest for performance-driven products that are healthy for both clients and stylists. By modifying traditional recipes, YAROK products are formulated exclusively from organic, wild crafted and otherwise responsibly harvested plant ingredients. All of the ingredients are handpicked for their medicinal and sensory benefits, and are sourced from pristine locales around the world. YAROK products are only created in small batches to preserve their freshness and maximize their performance. Mordechai also travels the world as an editorial artist, brilliantly interpreting fashion and trends into uniquely fresh and wearable hairstyles. He has worked with scores of designers, advertisers, photographers and celebrities, his work gracing the pages of Allure, ELLE, In Style, Marie Claire, New York Magazine and VOGUE. Mordechai's celebrity clients include Melania Trump, Naomi Watts and Vanessa Minnillo, and his international runway experience includes Alexander McQueen, Anna Sui, and Yohji Yamamoto. He brings this runway influence to his salon clients through his technical mastery of cut and color.
Previously Mordechai owned the MOTY MOTY Salon at the swank Equinox Sports Club on Manhattan's Upper East Side. It was here where the idea for YAROK, which means "green" in Hebrew, was born and where he experimented with homespun, oil-based formulas to revitalize and replenish the hair and scalp of his health and fitness minded New York City clients. YAROK has since grown into a flourishing hair care collection, embraced by the media and expanding its presence to high-end salons, medical spas and specialty retailers across the US.
Mordechai resides in NYC