Founder of YAROK Haircare
Mordechai Alvow is an editorial stylist and the founder of YAROK Haircare, a budding, botanically-based line of restorative hair care.
YAROK represents the convergence of Mordechai's global perspective, his intuitive styling approach and his ongoing quest for performance-driven products that are healthy for both clients and stylists. By modifying traditional recipes, YAROK products are formulated exclusively from organic, wild crafted and otherwise responsibly-harvested plant ingredients. All of the ingredients are handpicked for their medicinal and sensory benefits, and are sourced from pristine locales around the world. YAROK products are only created in small batches to preserve their freshness and maximize their performance. Mordechai also travels the world as an editorial artist, brilliantly interpreting fashion and trends into uniquely fresh and wearable hairstyles. He has worked with scores of designers, advertisers, photographers and celebrities, his work gracing the pages of Allure, ELLE, In Style, Marie Claire, New York Magazine and VOGUE. Mordechai's celebrity clients include Melania Trump, Naomi Watts and Vanessa Minnillo, and his international runway experience includes Alexander McQueen, Anna Sui, and Yohji Yamamoto. He brings this runway influence to his salon clients through his technical mastery of cut and color.
Previously Mordechai owned the MOTY MOTY Salon at the swank Equinox Sports Club on Manhattan's Upper East Side. It was here where the idea for YAROK, which means "green" in Hebrew, was born and where he experimented with homespun, oil-based formulas to revitalize and replenish the hair and scalp of his health and fitness minded New York City clients. YAROK has since grown into a flourishing hair care collection, embraced by the media and expanding its presence to high-end salons, medical spas and specialty retailers across the US.
Mordechai divides his time between New York City, Chicago, Israel and London.
"What makes me an organic hair stylist..."
Because I am a dedicated student of Kabbalah, I have made a commitment to supporting the planet and to facilitating fulfilling relationships with others. In Kabbalah, hair plays an important role and is even described as an antenna that draws energy to our souls. It makes me so happy to have created an approach to hair care where the ingredients can help to honor this role.
- I am living an organic lifestyle and continue to expand my knowledge of organic products and sustainability.
- I volunteer often and that reminds me that everything I do is not and should not be for the sake of my own self satisfaction.
- I am inspired by movements like the Pachamama Alliance that supports indigenous people of Peru and Ecuador to protect over 10 million acres of rainforest.
- I am very excited when groups like "Teens For Safe Cosmetics" change the way younger generations think about their beauty regimes.
- I love animals, support PETA and "The Leaping Bunny" and am always looking for more ways to help. I hope to make a difference in the hair industry by combining my spirituality, wisdom and beauty experience to impact generations to come.
Albert Giordan, Arnaldo Anaya Luca, Ben Shaul, Caroline Knopf, Daniela Federici, Elliston Lutz, Erez Sabag, George Kamper, Isabelle Garcia, Jeffrey Barone, Jill Greenberg, John Hubba, Josh Titus, Kit de Fever, Mateo Garcia, Michael Waring, Mollie McKool, Naomi Kaltman, Pamela Hanson, Roxanne Lowitt, Sasha Eisenman, Caroline Knopf, Jordan Doner, Grace Huang, Alexo Wandael, Mike Ruiz, Dan Lecca, Troy Campbell
Allure, Cargo, Cosmopolitan, Elle, ESPN, FHM, Fitness, Glamour, House Beautiful, InStyle, Ladies Home Journal, LRM, Lucky, Marie Claire, New York Magazine, Ocean Drive, Self, Seventeen, The New York Times, The Source, Vanity Fair, Vogue, W, WWD, Zink, Health, OK! Magazine
Avon, Corbel, Hanes, Pottery Barn, SKYY Vodka, Sunglass Hut, The May Department Store Company, T-Mobile, Tommy Hilfiger, Victoria's Secret, Wrigley's Gum, Kohl's
Alessandra Ambrosio, Brooke Hogan, Catherine Zeta-Jones, David Bisbol, Dwayne Wade, Elena Dementieva, Jamie Lynn-DiScala, Marisa Tomei, Melania Trump, Naomi Watts, Tamyra Gray, The Black Eyed Peas, Serena Williams, Venus Williams, Vanessa Minnillo, Taylor Hicks
Alexander McQueen, Ana Sui, Carmen Marc Valvo, Esteban Cortezar, Gideon Oberson, Roberto Cavalli, Rosa Cha, Victor Bellaish, Yohji Yamamoto, Victorya Hong