Mordechai Hair


	Mordechai Alvow Founder of YAROK Haircare Mordechai Alvow is an editorial stylist and the founder of YAROK Haircare, a budding, botanically-based line of restorative hair care. YAROK represents the convergence of Mordechai's global perspective, his intuitive styling approach and his ongoing quest for performance-driven products that are healthy for both clients and stylists. By modifying traditional recipes, YAROK products are formulated exclusively from organic, wild crafted and otherwise responsibly-harvested plant ingredients. All of the ingredients are handpicked for their medicinal and sensory benefits, and are sourced from pristine locales around the world. YAROK products are only created in small batches to preserve their freshness and maximize their performance. Mordechai also travels the world as an editorial artist, brilliantly interpreting fashion and trends into uniquely fresh and wearable hairstyles. He has worked with scores of designers, advertisers, photographers and celebrities, his work gracing the pages of Allure, ELLE, In Style, Marie Claire, New York Magazine and VOGUE. Mordechai's celebrity clients include Melania Trump, Naomi Watts and Vanessa Minnillo, and his international runway experience includes Alexander McQueen, Anna Sui, and Yohji Yamamoto. He brings this runway influence to his salon clients through his technical mastery of cut and color. Previously Mordechai owned the MOTY MOTY Salon at the swank Equinox Sports Club on Manhattan's Upper East Side. It was here where the idea for YAROK, which means "green" in Hebrew, was born and where he experimented with homespun, oil-based formulas to revitalize and replenish the hair and scalp of his health and fitness minded New York City clients. YAROK has since grown into a flourishing hair care collection, embraced by the media and expanding its presence to high-end salons, medical spas and specialty retailers across the US. Mordechai divides his time between New York City, Chicago, Israel and London. "What makes me an organic hair stylist..." Because I am a dedicated student of Kabbalah, I have made a commitment to supporting the planet and to facilitating fulfilling relationships with others. In Kabbalah, hair plays an important role and is even described as an antenna that draws energy to our souls. It makes me so happy to have created an approach to hair care where the ingredients can help to honor this role. I am living an organic lifestyle and continue to expand my knowledge of organic products and sustainability. I volunteer often and that reminds me that everything I do is not and should not be for the sake of my own self satisfaction. I am inspired by movements like the Pachamama Alliance that supports indigenous people of Peru and Ecuador to protect over 10 million acres of rainforest. I am very excited when groups like "Teens For Safe Cosmetics" change the way younger generations think about their beauty regimes. I love animals, support PETA and "The Leaping Bunny" and am always looking for more ways to help. I hope to make a difference in the hair industry by combining my spirituality, wisdom and beauty experience to impact generations to come. Credits photographers Albert Giordan, Arnaldo Anaya Luca, Ben Shaul, Caroline Knopf, Daniela Federici, Elliston Lutz, Erez Sabag, George Kamper, Isabelle Garcia, Jeffrey Barone, Jill Greenberg, John Hubba, Josh Titus, Kit de Fever, Mateo Garcia, Michael Waring, Mollie McKool, Naomi Kaltman, Pamela Hanson, Roxanne Lowitt, Sasha Eisenman, Caroline Knopf, Jordan Doner, Grace Huang, Alexo Wandael, Mike Ruiz, Dan Lecca, Troy Campbell editorial Allure, Cargo, Cosmopolitan, Elle, ESPN, FHM, Fitness, Glamour, House Beautiful, InStyle, Ladies Home Journal, LRM, Lucky, Marie Claire, New York Magazine, Ocean Drive, Self, Seventeen, The New York Times, The Source, Vanity Fair, Vogue, W, WWD, Zink, Health, OK! Magazine advertising Avon, Corbel, Hanes, Pottery Barn, SKYY Vodka, Sunglass Hut, The May Department Store Company, T-Mobile, Tommy Hilfiger, Victoria's Secret, Wrigley's Gum, Kohl's celebrity Alessandra Ambrosio, Brooke Hogan, Catherine Zeta-Jones, David Bisbol, Dwayne Wade, Elena Dementieva, Jamie Lynn-DiScala, Marisa Tomei, Melania Trump, Naomi Watts, Tamyra Gray, The Black Eyed Peas, Serena Williams, Venus Williams, Vanessa Minnillo, Taylor Hicks runway Alexander McQueen, Ana Sui, Carmen Marc Valvo, Esteban Cortezar, Gideon Oberson, Roberto Cavalli, Rosa Cha, Victor Bellaish, Yohji Yamamoto, Victorya Hong

Yarok means Green in Hebrew and was founded by renowned Israeli hair stylist, Mordechai Alvow.

The YAROK Philosophy

Our focus is to make the greatest positive impact on hair and scalp health with the least negative impact on the natural environment. Whether it's our packaging, our product formulations, our day-to-day operations or our strategic partnerships we are dedicated to supporting environmental causes.

Each YAROK formula is a powerful blend of organic and all-natural botanicals that are consciously sourced and responsibly harvested. YAROK uses primarily "certified organic" ingredients. Very few hair care companies can say that every one of their products meet 100% of all vegan requirements. Even fewer can claim that their entire hair care line is free of alcohol, paraben, sulfates and cruelty to animals, and that they work beautifully, too. Yarok can say all of the above.

While we don't test on animals, we've had many willing New York City salon clients volunteer to test our all natural formulations before they went to market. This is how we got our start. Before long, there was such a demand for more products to transform a variety of hair and scalp issues and to overcome certain styling challenges. We spent several years developing and refining the complete line of Yarok hair care available today. And they can be purchased online at www.yarokhair.com, in exclusive salons and in our NYC sustainable salon headquarters, Yarok Beauty Kitchen.

Yarok Has Nothing to Hide

Yarok is committed to transparency so we list all our ingredients on our labels. And we're dedicated to minimizing our carbon footprint, so our labels are 80% FiberStone ®, the most environmentally friendly non-paper material available that's waterproof. Made from limestone, which the earth has in abundance, the labels are ultra thin. They can wrinkle slightly from time to time, but what's a wrinkle when you're saving a tree?

Yarok Gives Back

While you can count on Yarok to constantly innovate when it comes to offering the latest and greatest in healthy, sustainable, vegan nutrition and style for the hair and scalp, we are also committed to helping sustain the beauty of the planet. Yarok donates 3% of its annual profits to The Pachamama Alliance, a non-proift that protects over 10 million acres of rainforests in the Amazon.

The Yarok Promise

YAROK is about relaxation and renewal in the broadest terms -- nourishing the scalp with vital nutrients while serenading the senses with uplifting, soothing or simply centering aroma from essential oils -- to promote wellness from the inside out.

Yarok. Food for Your Head. Good for the Earth

	Hair Serum FEED YOUR SUNSHINE With Organic Aloe Vera and Black Currant Seed Oil Now all hair and scalp types can be protected from harsh pool chemicals and the damaging effects of the sun with this powerful and protective blend of organic and all natural vitamins, minerals, antioxidants and responsibly sourced oils. And after harsh exposure to the sun, your hair and scalp can be soothed and re-hydrated. Feed Your Sunshine is also specially formulated to replenish and combat over processed hair, free radical assaults, product overload, every day stress and may even ease dry scalp conditions like dandruff. See on Yarok website >>
	Hair & Scalp Serum FEED YOUR YOUTH With Pure Yarrow and Avocado Oils Now you can keep your hair young and beautiful and help the natural environment survive for generations to come. This powerful blend of pure essential oils packed with vitamins, minerals and anti-oxidants are responsibly harvested and provide the ultimate longevity-promoting treatment for all hair types. A key ingredient is Yarrow Oil, which is prescribed for dry skin conditions while Avocado Oil is among the most therapeutic and vitamin-rich oils. See on Yarok website >>
	Shampoo FEED YOUR VOLUME Raise your hairs' volume and lower your carbon footprint with this luxurious, naturally foaming shampoo. Treat your senses, your hair and your scalp to this herbal aromatic blend of organic and all natural herbs, flowers, vitamins, minerals and essential oils that visibly plump normal to fine hair. And while you're lifting your coiffe to new heights, enjoy knowing you have joined Yarok on its mission to help protect over 10 million acres of Amazonian Rainforest. See on Yarok website >>
	Conditioner FEED YOUR VOLUME Condition your hair and help improve the condition of the planet using many of the same sustainable, nourishing, plumping ingredients as Yarok Feed Your Volume Shampoo. This conditioner will seal in moisture and promote volume and manageability, with the three superior moisturizers: Jojoba Seed Oil, Macadamia Nut Oil, and Aloe Vera. Its warm and earthy aroma from wildcrafted essential oils of Sweet Orange, Rosemary and Vetiver is slightly less fruity than the shampoo. Our conditioner, of course, is free from chemicals, alcohol, sulfates, parabens or animal testing. See on Yarok website >>
	Leave-In Conditioner FEED YOUR ENDS Prevent damage from heat styling while helping prevent global warming. Protect your ends with this nutritious, leave-in conditioner spray, packed with vitamins, minerals and essential oils that nourish hair prior to blow drying or heat styling. And join Yarok in helping protect one of the world's greatest natural resources, the Amazon Rainforest. See on Yarok website >>
	Style Sustaining Hair Spray FEED YOUR HOLD Ever wonder what the best way is to sustain your style without weighing down your hair? Or weighing on the planet? Finally, there's a way with this all natural, non-aerosol, non-sticky hair spray free of alcohol, parabens, sulfates and cruelty. Now you can sustain your style and the earth's atmosphere at the same time with medium-weight control. (i.e. just enough to keep your style going all day long without gunking up your hair or punching a hole in the ozone.) See on Yarok website >>
	Mousse FEED YOUR ROOTS Now there's a way to transform thin, limp, damaged or lifeless hair into voluminous, healthy hair. Feed it what it needs, wants and craves at the roots, and watch it flourish and lead a much fuller life. Raise your hair to new heights with Yarok Feed Your Roots while you lower your carbon footprint with this 100% vegan, cruelty free. all-natural eco-luscious mousse for all hair types. See on Yarok website >>
	Hair Serum FEED YOUR SHINE Now you can make your hair shine to the max with as minimal impact on the natural environment as possible using just a few drops of this powerful blend of organic and all natural vitamins, minerals, anti-oxidants and essential oils. Yarok Feed Your Shine drops absorb quickly into the scalp and hair, deeply penetrating, conditioning and bringing out hair's inner sheen, while contrasting highlights and protecting your hair from the damaging effects of hot styling tools. See on Yarok website >>


	Beauty Kitchen is the only hair salon for men and women that is dedicated to environmentally responsible and naturally derived products that don't compromise on performance. Each Yarok kitchen-blended formula is a powerful combination of organic and all-natural botanicals that are consciously sourced and responsibly harvested. The Beauty Kitchen is not "green" because it is trendy but rather because the exclusive Yarok products deliver unparalleled results. Here Mordechai Alvow, an essential oils chef of sorts, has created a relaxing, apothecary-like environment for his top notch haircuts, organic hair coloring and award winning YAROK sensory hair and scalp treatments. The simply chic salon features recycled and repurposed materials right down to naturally filtered drinking water (no wasteful plastic) and towels made from bamboo threads (no landfill clogging paper towels).This is not your average salon experience. Instead picture sitting in an intimate restaurant at the chef's exclusive table inside the kitchen. At The Beauty Kitchen you get the same front-row access to the magic that can come from blending century old ingredients with modern technology. YAROK BEAUTY TEAM Theadora Guzman Theadora Guzman's passion for hair started at a young age. Her inspiration comes from seeing a great hairstyle accentuate a person's natural beauty, and witnessing their confidence grow. She enjoys learning something new and loves teaching others. For the past five years, Theadora has been an industry educator for eco-friendly, natural haircare, and is a strong advocate for safe, green beauty. She takes a great deal pride educating industry professionals about Yarok Haircare. She has a talent for problem solving hair issues with a great haircut and a proper product collection, rather than abusing the hair and environment with harsh chemical services. " I believe inner beauty reflects ones character and i like to embrace that through my artistic view and art" Lisa Marie Natishak Lisa Marie began her hairstyling career nearly two decades ago in Binghamton, New York. Since moving to Manhattan she has had the opportunity to work with and learn from the best the industry has to offer, adding her flavor to their technique, creating a style of her own. Lisa is known by her clients for taking the time to make certain that every hair is as it should be, whether it's a well- proportioned haircut or perfectly placed hilights. Lisa loves a challenge and enjoys helping clients with corrective situations, in addition to helping clients grow their hair out. Outside the salon, Lisa Marie has styled hair for many New York Fashion Week shows, including, Nicole Miller, Rosa Cha, Patricia Field, and Esteban Cortezar. She has also worked on several magazine make-over stories as well as some television shows. Lisa's mission as a hairstylist is simply to make every person she encounters feel comfortable, confident and beautiful. LIST OF SERVICES YAROK FEED YOUR YOUTH Hair & Scalp Treatment $75 - $125, 30 min. Using YAROK's exclusive hair and scalp serums this 30 minute treatment is activated by an invigorating scalp massage to enhance your circulation and increase the product's penetration. The serum combines a powerful blend of Pure Yarrow and Avocado oils with antioxidants to replenish your scalp - literally sparking hair's youth. This is the perfect partner for hair that has been treated with Keratin. Want to know more about YAROK FEED YOUR YOUTH? It is a 5 step process: Step 1 Before shampooing we apply 3 full droppers of serum to the scalp and hair, making sure to cover all surface area. Step 2 We massage the scalp in circular motions using all ten fingers for every part of the scalp and then repeat this technique for at least 10 minutes. Step 3 We comb hair from roots to ends to increase the supply of nutrients to the hair shaft and then continue combing for 5 to 10 minutes. Step 4 We apply heat by wrapping a hot towel around the hair and/or using a steam machine for 10 minutes (for deeper conditioning we leave on for 10 more minutes). Step 5 To finish the YAROK FEED YOUR YOUTH Hair & Scalp Treatment, we use the Yarok Feed Your Volume Shampoo and Conditioner. Watch a video COLORING The Organic Color System $125 - $300 and up, 45- 90 min. Using the Organic Color System brand of hair color is safer and healthier than traditionally toxic alternatives. And you don't sacrifice results. The product is guaranteed to exceed your expectations and give you more lustrous hair and longer lasting results. This product line is made with certified organic ingredients and its at least 88.7% natural. There is no ammonia, parabens, formaldehyde, plastics, SLS, or thioglycolates. It is 100% vegan friendly & cruelty-free, no animal testing, no animal byproducts and made with environmentally, socially and "fair trade" The organic color system covers gray hair and can safely lighten hair. Color lasts from four to eight weeks without getting dull or brassy. BLOW OUT STYLING $60 - $125, 30 min. A good blowout should look uncontrived and work with your facial structure. Our blow out doesn't use sticky styling products so your hair has natural movement versus being pin-straight and limp. With proper maintenance a blowout can last at least three days. WOMEN'S HAIRCUT $125 - $300, 60 min. Clients are always given pre-shampoo consultations and are asked questions about how much styling they are interested in doing each day, what kinds of products they currently use, what their hair pet peeves are and then a recommendation on hair shape and style is made. (Inspiration pictures welcomed.) MAN'S HAIR CUT $75 - $150, 45 min. Face shape, hair texture and lifestyle are taken into account before styling begins. HAIR UP $200 - $500, 90 min. An "updo" can be very natural like a swept up messy chignon or slick and sophisticated for red carpet or weddings. MAKE UP $200 - $500, 60 min. The Beauty Kitchen is associated with editorial makeup artists who use the latest products and techniques. Private sessions or lessons available by appointment. Yarok donates 3% of its annual profits to The Pachamama Alliance, www.pachamama.org, a globally flourishing non-profit dedicated to supporting the indigenous people of Ecuador and Peru to protect over 10 million acres of Amazonian Rainforest. So every time you purchase or use a Yarok product, you are joining a powerful alliance to make a difference for our world and for future generations.

Mordechai Alvow

Founder of YAROK Haircare

"What makes me an organic hair stylist..."

Credits

The YAROK Philosophy

Yarok Has Nothing to Hide

Yarok Gives Back

The Yarok Promise

FEED YOUR SUNSHINE

FEED YOUR YOUTH

FEED YOUR VOLUME

FEED YOUR VOLUME

FEED YOUR ENDS

FEED YOUR HOLD

FEED YOUR ROOTS

FEED YOUR SHINE

YAROK BEAUTY TEAM

Theadora Guzman

Lisa Marie Natishak

LIST OF SERVICES

YAROK FEED YOUR YOUTH

It is a 5 step process:

COLORING

BLOW OUT STYLING

WOMEN'S HAIRCUT

MAN'S HAIR CUT

HAIR UP

MAKE UP

Mordechai Alvow

Janet Mick

Sarah Hamilton Bailey

Private Clients

Rachel Greene

Private Clients Chicago